Microsoft is trying to rely on the influence Nokia to promote Windows Phone 7 at a time when Nokia is trying to take advantage of Windows Phone 7 to restore its luster in the smart phone market.
After that phone Nokia unveiled "Umia" Lumia who depend on the operating system Windows Phone 7 from Microsoft, comes to mind a question: Do you save Windows Phone 7 Nokia? It can also ask the question in reverse: you will save the new Nokia phones operating system and Windows Phone 7 and working to increase its share in the smartphone market?
Carrying the new Nokia phones name "Umia" The company has introduced two first specifications sophisticated models is Lumia 800 and second specifications less is Lumia 710, and will reach new Nokia phones that rely on the Windows Phone to the European markets by the end of this year.
He described Stephen Ailub CEO of Nokia and the next Microsoft is launching phones Umia as a new dawn for Nokia, said that the design of these phones simple and advantages navigation evolving where will make it compete strongly phones and Windows Mobile from other manufacturers such as Samsung and HTC and LG.
The phone features Umia 800 brightly colored and black screen with curved corners, and when it runs contains icons news directly and weather information and updates from Facebook, in addition to the free navigation software and Internet Explorer 9 browser.
The price of the Nokia Umia 800 about $ 600, exclusive of taxes, which makes it in the same category phones the new iPhone 4S and Samsung Galaxy Nexus. Another Nokia Lumia 710 will become available at the price of up to $ 375, exclusive of taxes.
Analysts say that Nokia phones to Umia a good start for the company after agreeing with Microsoft, but these devices are mere phones from Nokia operating system again, and adds analysts that the fruits of partnership Nokia and Microsoft real will come in the next year, though the task of compensating the rolls and catch Babylon and Google tough very.
Some say that the Microsoft marketing skills and strong relationship with Nokia with telecommunications companies will allow the arrival of Nokia phones and Windows Phone to a larger slice of the users.
Although it is still early to judge the success of the partnership Nokia and Microsoft in phones Umia, analysts predicted that the share of Windows Mobile 7 in the markets smart phones will reach 20% in 2015 and, if the words of analysts, the quest Nokia continued competition in the field of smart phones will need to five years.
But there is still a possibility not to be able to Nokia Window Phone 7 to compete with Android and iOS and ends up to the conclusion of the BlackBerry phones.
Adopt new Nokia phones to the new version "Mango" of the operating system Windows Phone 7, has won this system some plaudits who Achtbrōh, but the operating system good in the smartphone does not necessarily mean that the phone will share good in the smartphone market, and the proof phones HP my smart system that relied on webOS, but did not achieve satisfactory sales for the company.
Seems clearly that Nokia and Microsoft after the partnership had made mix required of great influence in the market and good relationship with telecommunications companies (Nokia), and adequate resources to work on software phone support required (Microsoft), but the efficacy of this combination remains subject to the coming days. Furthermore it must be pointed out that Stephen Ailub aware of the way in which they operate Microsoft private work which for a long time as director-general of the Department of business applications, so try Ailub exploit the strengths of the two companies trying to challenge Android phones and iPhone in the field of smart phones.
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